Edison's
Raw & Bar

I undertook the responsibility of conceptualizing and establishing the brand identity for a novel bar and restaurant. Leveraging a provided section of the menu as a foundation, the brand development process drew inspiration from the ingenuity of the famed inventor, Thomas Edison. The establishment's ambiance was intricately modeled after the life and eccentricities of Edison, particularly recalling a childhood tale where he sat on a goose egg, resulting in the hatching of a fine, distinguished gentleman – the goose.

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Embracing a creative approach, the brand's visual identity incorporated hand-drawn elements, weathered textures, and a muted color palette, meticulously recreating the charm of a bygone era. The comprehensive brand strategy encompassed everything from the intricately designed logo to the thoughtfully curated interior aesthetics, ensuring a cohesive and immersive brand experience for patrons.