thrive

Guiding Individuals to Live Their Best Lives

Previously KCCDD, thrive was looking for a complete rebrand from top to bottom. Established in 1956, Thrive Community Services has a long history of advocating and providing services in Galesburg for individuals with intellectual disabilities. Current programs include community day services, community employment services, SOAR respite program and Gordon Behrents Senior Center. Today, the organization serves over 300 individuals.

The rebrand started with research and bringing the top names to a focus group that provided feedback and the name "thrive" was chosen. The color palette was carefully selected for the participants to bring out the best emotional and physical response. The usage of the leaf elements demonstrates the personal growth of the individuals and the partnership of the dedicated professionals.