Verde

Verde desired a way to attract more customers by creating an environmental design that can be seen from the I-74 bridge. With this challenge, I aimed to develop a design that would highlight the modern aspects of the restaurant. This design was meant to captivate with the flow of the vine design and playful lighting strewn about. The green wall added was not only a barrier from the busy highway but also acted as a canvas.

 

Keeping in-line with the modern and clean look of the restaurant, this signage is meant to stand out while also providing a unique view of this location. The layout utilizes the logo’s flourish as a type of vine throughout the greenery that are separated by the walls. This helps to break up the space while also bringing the eye towards the large logo sign. The green lighting is a simple yet effective way to highlight the sign.